Shure Launches New Headset and Lavalier Microphones


New Microphones Offer Hands-Free Solutions for Improved Audio in Fitness, Live Sound, and Presentation Environments

NILES, Ill.,March 3, 2014Shure Incorporated has extended its legendary line of SM microphones with the introduction of two new headset microphones—the SM31FH Fitness Headset Condenser Microphone for fitness instructors and the SM35 Performance Headset Condenser Microphone for live sound applications. Shure has also unveiled the PGA31 Headset Condenser Microphone and the Centraverse™ Lavalier (CVL) Condenser Microphone, which are ideal for presentation applications.

“We’re pleased to offer new options that add versatility to the Shure product line,” said Chad Wiggins, Category Director for Wired Microphones at Shure. “The SM35 is perfect for musicians who sing and play, and the SM31FH is our answer to users looking for a lightweight and moisture-resistant headset that can survive the daily abuse of a fitness studio.”

“With PGA31 and CVL, we've been able to update and improve the sound and comfort of some of our current products while keeping them very affordable. When paired with our new BLX® Wireless System and GLX-D® Digital Wireless System, PGA31 and CVL are excellent choices for anyone looking for Shure reliability and audio quality in a straightforward, affordable package.”

The SM35 Performance Headset Microphone offers multi-instrumentalists the freedom to express themselves during stage acts without having to sacrifice sound quality. Constructed to provide a secure, yet comfortable fit, the SM35 is appropriate for any stage—from small clubs to large arena tours. A staple addition to any multi-instrumentalist’s locker, the SM35 is offered for use with the BLX Wireless System, GLX-D Digital Wireless System, and ULX-D® Digital Wireless System.

Designed to meet the needs of fitness instructors, the SM31FH is a wearable, cardioid condenser microphone that features hydrophobic fabric, a material that repels moisture to protect and shield the microphone cartridge from corrosion caused by sweat. With a lightweight construction, secure fit, and low-profile form factor, the microphone is built to provide crystal-clear audio, even through extended hours of continuous use in fitness studios and gymnasiums. Available in neon orange, the SM31FH is offered for use with two of Shure’s newest and user-friendly wireless microphone systems: the BLX Wireless System and GLX-D Digital Wireless System.

For vocalists who need the hands-free convenience of a wearable microphone, the new PGA31 headset is a versatile microphone that delivers pristine audio in a variety of settings—from general stage performances to more intimate speech applications. PGA31 is offered with the BLX Wireless System, PGXD Digital Wireless System, and GLX-D Digital Wireless System.

Engineered with the understanding that optimized audio is just as vital in speech and presentation applications as it is on-stage, the new CVL Lavalier Microphone gives presenters an easy-to-use microphone solution for improved sound at an affordable price. CVL is offered with the BLX Wireless Microphone System.

Pricing and Availability:

Model MAP

SM35 $99

SM31FH $99

PGA31 $39

CVL $39

The SM35, SM31FH, PGA31, and CVL are now shipping. For more information, please visit

Shure SM31FH Fitness Headset Condenser Microphone

SM35 Performance Headset Microphone

Shure PGA31 Headset Condenser Microphone

Centraverse Lavalier (CVL) Condenser Microphone


About Shure Incorporated

Founded in 1925, Shure Incorporated ( is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, award-winning earphones and headphones, and top-rated phonograph cartridges. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated is headquartered in Niles, Illinois, in the United States. The Company also has regional sales and marketing headquarters in Eppingen, Germany, and Hong Kong, China, with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.