SONiVOX Announces Playa – the first Hip Hop Virtual Instrument

Premier soundware provider rolls out a new Virtual Instrument crafted specifically for Hip Hop Producers at 2009 Winter NAMM Show

SONiVOX today announced the release of Playa – Hip Hop Virtual Instrument, an innovative new virtual instrument plug-in for MAC and PC. Designed for quick and easy sequencing, beat construction, and hands-on remixing, Playa boasts an intuitive graphical user’s interface, as well as a professional grade high quality sound set.

Playa’s unique user interface bridges the gap between MPC style beat creation and the computer based virtual instrument environment. Playa allows users to interface their MIDI pad controllers and controller keyboards directly with the software. Producers will enjoy Playa’s flexibility, allowing seamless integration with virtually all types of midi devices and sequencing environments.

In addition to Playa’s innovative user-interface structure, Playa is packed with a diverse and extensive set of instruments designed to deliver sonic and stylistic versatility, all recorded and programmed by SONiVOX’s award winning sound design team.

Key Features at a Glance:

• Over 400 World Class SONiVOX Instruments – Fat synths, basses, drums, leads, orchestral instruments, ethnic instruments, guitars, strings, brass and much more.

• 16 User Programmable and Assignable Pads – For quick and easy MPC style beat construction.

• Over 50 Pad Presets – Designed to get the producer going instantly with various construction kit layouts, diatonic chord mappings, arpeggios, chord progressions and motifs.

• User Definable Layouts – Make original pad mappings and assign pads to midi keys using the “map” and “learn” modes.

• MIDI Functionality – Playa is instantly compatible with any MIDI controller.

• Independent Zone Tempo-Synched Variable Resolution Roll/Retrigger Mode.

• Onboard FX and Graphic Equalizer.

• Keys Mode – For standard keyboard play/performance.

• User Editable Envelope Controls.

• PC Standalone, VST and RTAS Compatibility.

• MAC Standalone, AU, VST, and RTAS Compatibility.

Playa will be available February 1st, 2009 with a MSRP of $149 and an introductory street price of $99.

To find out more about Playa or any other SONiVOX products please visit