Sweetwater Creates New Campus - EMusician

Sweetwater Creates New Campus

The online retailer Sweetwater has outgrown its current facility and is creating a new campus for its headquarters. The campus will comprise 150,000 square feet of space on 44 acres of land. CEO Chuck Surack and local officials attended the ground-breaking ceremony on May 3, 2006.
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The online retailer Sweetwater has outgrown its current facility and is creating a new campus for its headquarters. The campus will comprise 150,000 square feet of space on 44 acres of land. CEO Chuck Surack and local officials attended the ground-breaking ceremony on May 3, 2006.

The new facilities include a state-of-the-art distribution center with cutting-edge warehousing and shipping facilities, as well as a media-rich auditorium and advanced technical training center designed by renowned studio designer Russ Berger, and a greatly expanded retail store. A new multi-room professional recording studio, also designed by Russ Berger, will be part of the expansion.

A wide range of employee amenities will be featured, including a private health club and racquetball court, indoor/outdoor restaurant-style dining, coffee shops, indoor video golf, pool tables, and other recreation items, onsite print shop, a DVD lending library, and professional services including banking, legal, medical, and much more. Customers will be treated to a state-of-the-art retail experience, as well as a broad range of convenient amenities.

The new Sweetwater campus will be one of the first LEED-certified facilities in the region. Developed by the U.S. Green Building Council, the LEED (Leadership in Energy and Environmental Design) program promotes facility design that practices environmental awareness and conservation, while simultaneously achieving economical performance. The certification process rates the site, water efficiency, energy and atmosphere treatment, materials and resources used, the indoor environment, and the overall innovation in the design.

A special Web page about the project can be viewed at www.sweetwater.com/feature/expansion. There, visitors can watch the project's progress, and the page includes architect's renderings, a floor plan, a video "fly-through" of the building, photos and video from the groundbreaking ceremony, and much more.