Winter NAMM. And the endless floor spreads long, wide, and far, and dancing in our heads is the riddle: How DO you do an issue devoted to software in any kind of a meaningful way that’s more than a catalog and less than a textbook? Mics? Easy peasey. They’ve got dimension and measure. Next month’s issue? Speakers? Same deal. But software? Is there a way to wrangle this beast to the floor and make it behave?
“Oh, that’s simple.” It was my man Tobias Thon from Native Instruments. “Just talk to the top guys in the field and see what THEY have to say about it.”
And it was my Eureka moment.
“Eureka,” said I. “I’m going to STEAL that idea from you, pass it off as my own, and accrue great social credits for having done so!” And Tobias, ever the gentleman, nodded in assent at my sudden burst of think tank level thinking: Talking to the players who ushered in the software revolution was stunning in its simplicity. How they did it, why they did it, what they did to change the entire face of modern music production is THE untold story.
So we got them to tell it. EVAN BROOKS, CHARLIE STEINBERG, ERNST NATHORST-BÖÖS, DAVE OPPENHEIM, STEPHAN SCHMITT, ERIC PERSING, and more, more, more. Candid and open and detailing as much as can be remembered about the days that changed the world, or at least our corner of it. Throw in a great Craig Anderton meditation on his ringside seat to the revolution, our NAMM software round up, and a GEARHEAD that covers software tips, tricks, and apps, as well as our usual bleary bevy of exhaustively examined doodads and you’ve got an April that’s in no way, shape, or form fit for fools of any kind.
And what’s more we gotta introduce to you two new staffers with whom we are greatly pleased. MATT HARPER as Assistant Editor [he plays, he records, he ridicules] and the lovely and talented MARI DEETZ, she formerly of EM, on sales. So, enjoy, like it was meant to be enjoyed: intensely.