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Universal Audio Unveils the EMT 250 Classic Reverb - EMusician

Universal Audio Unveils the EMT 250 Classic Reverb

SANTA CRUZ, CA – August 12, 2009 — Universal Audio, a manufacturer of highquality audio recording hardware and software plug-ins for digital audio workstations, today announced the release of the EMT 250 Classic Electronic Reverberator PoweredPlug-In
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SANTA CRUZ, CA – August 12, 2009 — Universal Audio, a manufacturer of highquality audio recording hardware and software plug-ins for digital audio workstations, today announced the release of the EMT 250 Classic Electronic Reverberator Powered Plug-In for their popular line of UAD-2 DSP Accelerator Cards for Mac and PC. Introduced in 1976, the EMT 250''s distinctive clear and open reverb sound has appeared on countless records, including Prince & The Revolution''s Purple Rain, Elvis Costello''s Spike, and modern classics like The Red Hot Chili Pepper''s Stadium Arcadium. Re-engineered by Universal Audio alongside EMT 250 creator Dr. Barry Blesser — and fully endorsed by EMT Studiotechnik GmbH — the EMT 250 PoweredPlug-In goes beyond emulation by using the very same algorithm found in these extremely rare units. Available for purchase via UA''s Online Store for $249, the EMT 250 Powered Plug-In features include:
• Faithful recreation of the EMT 250, widely considered one of the best-sounding reverbs ever built
• Very same algorithm found in the original unit, repurposed for plug-in use in conjunction with EMT 250 designer Dr. Barry Blesser
• Modeled from Allen Sides'' EMT 250 “golden unit” at Ocean Way Recording
• Additional EMT 250 effects include: Delay, Phasing, Chorus, Echo, and Space
• Fully endorsed by EMT Studiotechnik GmbH as the world''s only authentic emulation

“EMT is certainly excited to partner with Universal Audio; I am confident our endorsement of UA''s emulations of EMT''s well-loved classic audio processors will bring both companies great success,” said EMT''s President, Jules Limon. “It''s very inspiring to see a team like UA''s take such a keen interest in accurately recreating the devices of the past with their scientific approach to digital signal processing.”

“EMT''s impact on the way records are made is right up there with the Neumanns and Studers of the world,” commented Universal Audio President Matt Ward. “Their reverbs, both analog and digital, are still among the most prized and protected possessions a quality studio can have… So EMT''s endorsement of our Powered Plug-In is truly an honor.”

More information on the EMT 250 Powered Plug-In can be found at:
http://www.uaudio.com/products/software/emt250/index.html

The EMT 250 Powered Plug-In is available as part of the new UAD software version 5.4.0 release. In addition to the FATSO Jr. & Sr. Analog Tape Simulator, EMT 250 Classic Electronic Reverberator, and Neve 31102 Console EQ plug-ins, UAD software v5.4.0 provides significant RTAS improvements for Pro Tools, integrated support for the new UAD-2 SOLO/Laptop, and enhancements for Windows-based UAD users. UAD Software version 5.4.0 is available for FREE download by users worldwide at
http://www.uaudio.com/support/uad/downloads/index.html

About Universal Audio Inc.
Founded in 1999 by Bill Putnam Jr. and based in Scotts Valley, California, Universal Audio is best known for its vintage analog reproductions and advanced Digital Signal Processing technology, including the award-winning UAD Powered Plug-Ins Platform. The company is focused on merging the best of classic analog and modern digital technology. UA is devoted to this endeavor, following its rich recording heritage and motto, “Analog Ears. Digital Minds.” www.uaudio.com