House Ear Institute is launching a national teen hearing loss prevention campaign online for its educational initiative “It’s How You Listen That Counts.” Designed to encourage teens to care about protecting their hearing from over-exposure to damaging sound levels in their daily lives, the three-month promotional push targets educational messages to teens ages 12-19.
The campaign will direct teens to engaging and educational content on its newly-redesigned Earbud.org website. The new site provides easier access to news, events, multimedia content as well as interactive fact sheets, quizzes, hearing loss simulators and a virtual hearing conservation workshop.
“Teenagers are known to be a challenging audience to reach regarding health issues. We believe it is important to encourage teens to want to seek out this health information on their own and share it with their friends,” said Marilee Potthoff, director of community outreach and education, House Ear Institute. “We are accomplishing our educational goals for this tough audience through messages that communicate effectively to teenagers in places they spend the most time, both online and in the classroom.”
The institute is engaging teens using a variety of social media, search engines and Internet radio outlets, as well as email blasts to teen subscribers of videogame and scholastic service newsletters.
The Teacher's Toolbox, available at www.earbud.org, provides middle and high school instructors with downloadable classroom materials, which allows them to present hearing loss prevention curriculum to their students. Although the message of hearing health is a natural fit for science and health teachers, the message of preventing noise-induced hearing loss is critically important for music, band, choir and orchestra teachers to incorporate into rehearsals and performances for their students.
For schools in Southern California, the institute offers in-school workshops. The message during the workshops is powerful enough to have an immediate impact on the students. To schedule a workshop contact Marilee Potthoff at 213-353-7078; email@example.com.
The national campaign is funded with grants from UniHealth Foundation and the Max and Victoria Dreyfus Foundation.